We help retailers gain grower loyalty and accelerate sales by enabling them to support grower adoption of superior combinations of new products and practices. We do this by reducing the risk of switching products with crop plan warranties. Crop plan warranties compensate in the event that crop output does not meet expectations with usage of the new products.Let’s Talk!
Growers have always had a complicated problem to solve. While they can plant seeds at the right time, use the right fertilizers, and carefully tend their crops, sometimes their best executed plans don’t result in the expected crop yield. So the profitability of a farm can vary dramatically, no matter what the skill level of the grower.
So it’s not surprising that when a grower finds something that works for them for a particular part of this process, that they can be reluctant to try something new. Even if that something new might involve a higher yield or better quality. So, as a farming input retailer, you can win loyalty and increased sales by taking the risk out of adopting a superior combination of products and practices. Crop warranties help growers try new products, by compensating in the event that crop output decreases with the new products and practices.
With a warranty backing sales, you and your sales representatives can more confidently and effectively sell products that produce better results for the growers, and higher margins for you. You also position yourself as their trusted advisor, that goes above and beyond to help them find solutions to their biggest problems. When you offer the Growers Edge crop warranty, we cover the risk for you, for a flat per acre fee, and administer the program using our proprietary digital tools. We make it easy for you to offer crop warranties and to become more profitable.
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Not looking to add another administrative hassle to your plate? No need to – Growers Edge offers digital administration of the warranty backed Crop Plan on behalf of our partners!
Pricing depends on the objectives of our partners and on the structure of the Crop Plan warranty put in place to achieve them, and is a simple flat rate per acre.
Please reach out to Growers Edge to set up a time to discuss creating a tailored crop warranty to boost your company’s sales and better serve your farmers’ needs.Contact Us Today
The warranty changed the dialog at the grower level in a positive way and built trust. We had the confidence in our offering to share in the risk of new technology adoption.
Our sustainability-focused crop plan with Growers Edge has driven sales and increased adoption of practices that will benefit our customers, and the ground they farm for generations.
What is the warranty in simple terms?
Now you can promote combinations of specific products and practices with a warranty. Growers who follow your agronomic recommendations while adopting new products and practices will be eligible for a warranty payment, if yields fall short of their benchmark.
How is the program managed, and how do you create systems and put aside administrative time to actually run the warranty program?
Growers Edge administers the offer on your behalf. We manage growers wanting to use that warranty, and they identify the fields where the crop plan is being used. We check to see if they followed the terms and conditions of the warranty, and we pay out when appropriate. All for a flat per acre fee.
Enhanced digital administration leads to faster and smoother administration with few touch points. We are flexible about monitoring and platform technologies – we can work with technologies that you have in place, or that the growers have in place. You have full control over the technology and data relationship with the grower both now and in the future.
You take it easy, as we take care of the headaches for you. So minimal hassle for you, and a major boost to your sales and profitability!
How do you pay the costs of creating a warranty program?
We arrange the program for you so that the cost is a simple flat fee per acre. The simple flat fee per acre includes all administration costs as well as Growers Edge covering the risk of valid warranty claims. Hello, easy budget and margin planning!
How are enough funds put aside to pay out a warranty if a customer puts in a claim?
If you wanted to offer something similar WITHOUT Grower’s Edge, you would have to start putting funds aside as a contingent liability. If a lot of claims are made, and your company didn’t put aside enough funds to cover them, your company could easily suffer significant financial loss. WITH our program, 100% of all eligible warranty payments are covered!
Could you explain more about how Growers Edge covers the risk of a decreased harvest?
Through a new, strategic relationship with Munich Re, Growers Edge has expanded its ability to offer our partners a flat per acre fee while covering the risk on their behalf. Munich RE is the leading global provider of reinsurance, primary insurance, and insurance-related risk solutions. They back our warranties – meaning that all eligible claims are covered by a large global entity that has been around for ages and can afford to pay out even large claims. So you and your growers can place your trust in our crop plan warranties.
Munich Re’s technological due diligence has proven the feasibility of the Crop Plans that Growers Edge provides. The AI-based and data-driven solution’s reliability is strengthened by Munich Re Group’s insurance backing, which enables the growers to gain additional confidence in the outcome.
Are crop warranties just about making more money?
Profits are a big part of it, but there’s more! It’s also about being your growers’ trusted advisor that can help them solve their most pressing problems. When you believe that specific combinations of products and practices are better, you owe it to growers to find ways to take the fear out of giving it a shot. After all, they work really hard every day to provide for our country’s tables, and when they do better, we all do better.
Who gets credit for offering the warranty program - my company or Grower’s Edge?
You get to take full credit! This is a white-labeled offering. Our objective is to position you as an innovative ag retail partner in close touch with the needs of your customers. Go ahead and outshine the competition.
Who are some of your current partners?
Our trusted partners include Helena, Willard, FCS, EnviroKure, Synergy Cooperative, Landus, and Co-Alliance.
We will be retiring Farm Manager soon. Please contact us with any questions or concerns, and for information about our other agriculture fintech and data solutions that can help you build a more sustainable farm.
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