Break through
growers’ fear of new products to unlock sales potential

We help our partners supercharge sales and accelerate grower adoption of new products and practices, by reducing risk with crop plan warranties.

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Built For

Manufacturers

Growers have always had a complicated problem to solve. While they can plant seeds at the right time, use the right fertilizers, and carefully tend their crops, sometimes their best executed plans don’t result in the expected crop yield. So the profitability of a farm can vary dramatically, no matter what the skill level of the grower.

So it’s not surprising that when a grower finds something that works for them for a particular part of this process, that they can be reluctant to try something new. Even if that something new might involve a higher yield or better quality. So, as a supplier or manufacturer of farming inputs, you have a huge hurdle to overcome in convincing them to give your product a try. Crop warranties help growers overcome this resistance to trying new products, by reducing the risk.

By reducing the risk, you can sell products that produce better results for the growers, and higher margins for you. When you offer the Growers Edge crop warranty, we cover the risk for you, for a flat per acre fee, and administer the program using our proprietary digital tools. We make it easy for you to offer crop warranties and to become more profitable.

Contact us to learn more

Let’s Talk!

FEATURES

Stand out from the competition

  • Access a customized digital centralized grower platform for streamlined crop plan management.
  • User-friendly interface that you can integrate with your own programs and technology, or use as a standalone product.
  • Sync with Growers Edge to provide information directly and digitally, such as enrollment, yield maps, and application data. Easily add and manage grower information.
  • White-labeled portal means your business takes the recognition for providing innovative value-driven services.
  • Risk backed by MunichRe, with support team for claims and compliance with transparency on claims decisioning.
  • Leverage both sophisticated models AND human expertise, along with marketing support.
  • Simple flat rate per acre pricing.

Your Manufacturer Partners

Can

  • Boost adoption of new product lines
  • Reach new customers
  • Become a preferred supplier by integrating your products into the retailer’s recommendations
  • Build stronger relationships with customers
  • Tailor plans to meet specific business objectives

Your Farmers

Can

  • Adopt new products, practices or technologies without worrying
  • Make quicker, more confident decisions
  • Protect investments in their farms
  • Ultimately grow better harvests and steward more sustainable farms

Not looking to add another administrative hassle to your plate? No need to – Growers Edge offers digital administration of the warranty backed Crop Plan on behalf of our partners!

PRICING

Pricing depends on the objectives of our partners and on the structure of the Crop Plan warranty put in place to achieve them.

Please reach out to Growers Edge to set up a time to discuss creating a tailored crop warranty to boost your company’s sales and better serve your growers’ needs.

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Testimonial

Customer Success

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Cody Van Drie
Farmers Coop Society
Our sustainability-focused crop plan with Growers Edge has driven sales and increased adoption of practices that will benefit our customers, and the ground they farm for generations.
Mike Twining
Vice President of Sales and Marketing at Willard Agri-Service
The warranty changed the dialog at the grower level in a positive way and built trust. We had the confidence in our offering to share in the risk of new technology adoption.
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FAQ

What is the warranty in simple terms?

Now you can advertise your inputs with a warranty. Growers who follow your agronomic recommendations while adopting new products and practices will be eligible for a warranty payment, if yields fall short of their benchmark.

How is the program managed, and how do you create systems and put aside administrative time to actually run the warranty program?

Growers Edge administers the offer on your behalf. We manage growers wanting to use that warranty, and they identify the fields where the crop plan is being used. We check to see if they followed the terms and conditions of the warranty, and we pay out when appropriate. All for a flat per acre fee.

Enhanced digital administration leads to faster and smoother administration with few touch points. We are flexible about monitoring and platform technologies – we can work with technologies that you have in place, or that the growers have in place. You have full control over the technology and data relationship with the grower both now and in the future.

You take it easy, as we take care of the headaches for you. So minimal hassle for you, and a major boost to your sales and profitability!

How do you pay the costs of creating a warranty program?

We arrange the program for you so that the cost is a simple flat fee per acre. The simple flat fee per acre includes all administration costs as well as Growers Edge covering the risk of valid warranty claims. Hello, easy budget and margin planning!

How are enough funds put aside to pay out a warranty if a customer puts in a claim?

If you wanted to offer something similar WITHOUT Grower’s Edge, you would have to start putting funds aside as a contingent liability. If a lot of claims are made, and your company didn’t put aside enough funds to cover them, your company could easily suffer significant financial loss. WITH our program, 100% of all eligible warranty payments are covered!

Could you explain more about how Growers Edge covers the risk of a decreased harvest?

Through a new, strategic relationship with Munich Re, Growers Edge has expanded its ability to offer our partners a flat per acre fee while covering the risk on their behalf. Munich RE is the leading global provider of reinsurance, primary insurance, and insurance-related risk solutions. They back our warranties – meaning that all eligible claims are covered by a large global entity that has been around for ages and can afford to pay out even large claims. So you and your growers can place your trust in our crop plan warranties.

Munich Re’s technological due diligence has proven the feasibility of the Crop Plans that Growers Edge provides. The AI-based and data-driven solution’s reliability is strengthened by Munich Re Group’s insurance backing, which enables the growers to gain additional confidence in the outcome.

Are crop warranties just about making more money?

Profits are a big part of it, but there’s more! When you believe that your product is better than other products out there, you owe it to growers to find ways to take the fear out of giving it a shot. After all, they work really hard every day to provide for our country’s tables, and when they do better, we all do better.

Who gets credit for offering the warranty program - my company or Grower’s Edge?

You get to take full credit! This is a white-labeled offering. Our objective is to position you as an innovative ag manufacturer in close touch with the needs of your customers. Go ahead and outshine the competition.

Who are some of your current partners?

Our trusted partners include Helena, Willard, FCS, EnviroKure, Synergy Cooperative, Landus, and Co-Alliance.

Trusted Partners

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We will be retiring Farm Manager soon. Please contact us with any questions or concerns, and for information about our other agriculture fintech and data solutions that can help you build a more sustainable farm.

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