Ever wonder how a simple change can drive a massive jump in sales? According to one CropLife Top 10 retailer, offering warranty-backed products was the key to a 30 percent sales increase (Figure 1).
Figure 1: This CropLife Top 10 retailer’s warranty program is seeing huge ROI.
Here’s why warranties worked so well for this retailer and how you can see similar revenue gains.
Warranties Boost Farmers’ Confidence
When customers know they’re protected against risk, they become far more confident in their purchases. A warranty effectively says, “We stand by our product,” so farmers feel safer investing in your offering.
That extra bit of trust encourages more repeat business and deeper loyalty – two factors that quickly translate into higher revenue.
Any Retailer Can Reap the Benefits
The good news? You don’t need to be a major industry player to see the same results. Whether you’re a single-state player or a regional operation, you can benefit from introducing the right financial tools.
Options like warranties and input financing can help ease customers’ reservations about new purchases and inspire faster adoption. Over time, farmers think of your business as a partner who has their best interest at heart. The result: a much more loyal customer base.
Make Farmers Even Stickier With More Carrots and Shields
Looking to make your own customers even stickier? Try a full carrot-and-shield sales strategy:
- Offer a limited-time discount or free trial (the “carrot”) to spark immediate interest.
- Provide a money-back guarantee (the “shield”) to address any financial risks.
- Combine both when launching new or specialty products to ensure farmers feel both incentivized and protected.
Over time, these moves can add up to big gains – just like that CropLife Top 10 retailer’s – and set your business apart.
(For more sales tips that can help you win over farmers, check out our latest eBook.)
Don’t Miss Out on Higher Revenue
If you’re ready to jumpstart these strategies, Growers Edge can help. Our Crop Plan Warranty and Input Financing can help you offer the perfect mix of carrots and shields, driving sales and boosting trust in your operation.
Get in touch today – we’d love to hear from you.