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Growing Together: Boosting Customer Lifetime Value in Agriculture

In the face of challenges such as volatile commodity prices and unpredictable weather patterns, ag retailers and manufacturers are urged to shift from one-time sales to a focus on maximizing Customer Lifetime Value (CLV). This paper explores selling strategies, customer segmentation, data-driven tactics, loyalty programs, post-sale engagement, and innovative approaches like Crop Plans and Input Financing.

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All industries can benefit from financial technology and innovation. Our mission is to share these advantages with agriculture retailers in a way that benefits them, farmers, and as a result, the world.

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