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Growers Edge Acquires FarmlandFinder Software Assets to Strengthen Risk Management and Lending Resources for Ag Industry

Growers Edge purchases FarmlandFinder

Johnston, Iowa – November 4, 2021 — Growers Edge, a provider of data-driven financial technology (fintech) solutions for the agricultural industry, announced the acquisition of the lending and appraisal software, as well as the farmland sales website from FarmlandFinder. The acquisition by Growers Edge will build on the company’s innovative warranty-backed Crop Plans and financial software and services for the ag industry.

“For generations and across all economic conditions, farmers have had to shoulder the risk of feeding the world’s population on their own,” said Dan Cosgrove, Chief Executive Officer of Growers Edge. “This acquisition will add tools and resources to strengthen our innovative risk management solutions and expand our focus to help farmers and landowners make data-driven decisions that mitigate risk and better manage their assets and operations.”

Growers Edge partners with retailers and ag manufacturers across the U.S. to deliver grower-relevant solutions to meet the ag industry’s ever-changing demands. The company uses data and analytics to build warranty-backed Crop Plans with retailers, cooperatives, and seed companies across the country and recently deployed a fully digital financial software and services input lending platform to complete its suite of tools and solutions.

“The acquisition of the FarmlandFinder software assets strengthens our financial service tools to bring greater value and more options to growers and our current and future business partners,” said Hollie Bunn, Executive Vice President and Chief Lending Officer of Growers Edge. “Our goal is to build innovative technologies, financing, and risk management options to serve rural America and build a more resilient ag ecosystem.”

FarmlandFinder was launched in 2016 as an online suite of tools to bring transparency to the ag real estate market for farmers and help farmland real estate professionals and lenders with property acquisition, valuation, and analysis. New York City-based EasyKnock acquired FarmlandFinder’s brand, URL, and farmland sale-leaseback platform in August 2021.

Source: Growers Edge

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